And a client once fired me.

Well, technically she didn't fire me. She just stopped showing up.

When I finally got her on the phone to ask what happened, she said something I'll never forget:

"Jane, your strategies are great. But I don't feel like you actually get what I'm going through."

I was devastated. Of course I got it! I had the credentials—mom, wife, sister, digital business coach, marketing challenge expert and master storyteller. I'd helped hundreds of coaches, consultants & course creators reach their highest potential.

But she was right.

I'd been so focused on WHAT I taught that I'd forgotten to show her I understood WHERE SHE WAS.

I was leading with my expertise when she needed to see my humanity first.

That's the day I learned the most important lesson in coaching:

Strategy doesn't create clients. Story does.

Frameworks don't build trust. Vulnerability does.

Credentials don't convert. Connection converts.

Now, my mission is simple: Help coaches like you fill your business by leading with the one thing AI can never replicate—your human story.

Because there's nothing like waking up each day, knowing you're doing exactly what you were created to do. Confident in your path, sure in your purpose, with time for family, friends and fun.

And the fastest way to get there?

Stop hiding behind your credentials. Start connecting through your story.

That client who "fired" me? She came back six months later. Not because my strategies got better.

Because I finally let her see the real me.